Effectively managing your product content is essential to showcasing your products in the best possible light. By refining product details, highlighting awards, and configuring specifications, you can create a seamless and engaging shopping experience for your customers.
How to manage product content
Product details
Product details define how your products are displayed in your store and provide the key information customers need to make a purchase.
Product name: Choose a clear and concise name to help customers identify your product easily.
Product sub-header: Add a brief tagline or descriptor that highlights a unique selling point.
Product selling phrase: Use a short, impactful phrase to attract attention (e.g., "Award-winning bourbon aged to perfection").
Product descriptions: Write rich, engaging descriptions that tell your product's story. Include details like ingredients, production methods, or tasting profiles to captivate your audience.
Tasting notes
Provide sensory details to help customers appreciate your product:
Color: Describe the appearance (e.g., "Deep amber with golden highlights").
Nose: Highlight the aroma (e.g., "Hints of vanilla, oak, and caramel").
Palate: Focus on the taste (e.g., "Smooth with flavors of dark chocolate and dried fruits").
Finish: Detail the aftertaste (e.g., "A long, warming finish with subtle spice notes").
Product specifications
These critical, non-editable fields define the structure of your product. For changes, contact Partner Success.
SKU: Automatically generated to track inventory and orders.
Bottles in case: Specifies how many bottles are included per case.
Product slug: The unique URL path for your product (e.g.,
http://shop.mydistillery.com/products/bourbon-whiskey).MSRP: The retail price set during product creation.
Wholesale price: The price paid to you by the retailer.
Container: The product’s size/type (e.g., 750ml bottle).
Proof: Alcohol content expressed as proof.
Age: The age of the product (e.g., 12 years for whiskey).
State of production: Where the product is distilled.
Product Type: Categories like bourbon, whiskey, or tequila used for filtering.
CC fee: Determines whether credit card fees are displayed separately or included in the final price.
Visual Elements
Social share images
What they do: Display your product on social media when shared.
Recommendations: Use high-quality images (1200x630px) for better appeal.
Award Images
Purpose: Showcase awards to build credibility.
Requirements: Must be less than 3MB and 600x600px
Best practices for managing product content
Ensure accuracy: Double-check all details to avoid confusion and build trust with your customers.
Use high-quality media: Visuals significantly impact customer perception; always upload professional, high-resolution images.
Tell a story: Create an emotional connection by highlighting unique qualities, production stories, or sensory experiences.
Monitor performance: Use analytics to track product performance and make data-driven adjustments to descriptions or visuals.
Next steps
Ready to create products? Visit How to Create a Product.
Want to showcase your products? Check out Adding and Managing Products In Your Store.