The product catalog section in Mash Commerce Cloud™ is designed to help you manage your product catalog with ease and effectiveness. Whether you’re creating exciting new products or archiving those that are no longer available, this section is here to support you in customising and optimizing your offerings, ensuring a smooth shopping experience for your customers.
Key features of the products section
Product creation: Quickly add new products with essential details like name, MSRP, and SKU. Customize product information to align with your branding and customer expectations. Visit How to create a product for detailed steps.
Product configuration: Add engaging descriptions, tasting notes, and specifications to showcase your products. Enhance customer appeal with high-quality images, social share images, and award images. Learn more in Managing product content.
Product content management: Keep your catalog up-to-date by refining product details like descriptions, images, and inventory levels. Use analytics to track performance and identify top-selling items. Learn more in Managing product content.
Adding products in your store: Add or remove products from your stores, update default sort orders, and feature key products like best-sellers or seasonal items. Learn more about Adding products in your store.
Product archiving: Archive discontinued or seasonal products to remove them from your active catalog while retaining their data. Easily restore archived products when needed. See Archiving a product for more information.
How to use the products section
Create and configure products: Navigate to the Products tab and click + Create product to add new items. Enter required details like name, MSRP, and container type, and further customize with images, tasting notes, and descriptions.
Assign products to stores: Select a product and link it to one or more stores in your catalog. Tailor product offerings for each store to meet the preferences of different customer segments.
Monitor and optimize product performance: Use built-in analytics to track sales, identify trends, and optimize your catalog. Update product details or highlight top-performing items to maximize engagement.
Archive unused products: For products no longer available for purchase, archive them while retaining their data for potential future use.
Best practices for managing your products
Keep your catalog updated: Regularly review and update product details, images, and availability to maintain a professional and engaging storefront.
Use high-quality visuals: Ensure all product images and videos are clear, high-resolution, and optimized for web and mobile viewing.
Leverage analytics: Analyze product performance to identify top-sellers and underperformers, then adjust strategies accordingly.
Segment your catalog: Tailor product offerings to align with the preferences and needs of each store’s audience.
What's next?
Now that you’ve mastered product management in Mash Commerce Cloud™, here are the next steps to enhance your store and catalog:
Create new products: Start building your catalog by following the steps in How to create a product.
Enhance product details: Add rich descriptions, tasting notes, and high-quality visuals to engage your audience. Learn more in Managing product content.
Add products to your store: Link products to stores, update sort orders, and feature key items to maximize visibility. Check out Adding products in your store.
Track performance: Use analytics to identify trends, optimize your catalog, and promote top-performing items. Discover tips in Product performance insights.
Archive products: Streamline your catalog by archiving discontinued or seasonal products. Follow the steps in Archiving a product.
For further assistance, reach out to Partner Success for expert guidance.