Boost your brand’s reach and track your results with these powerful marketing tools in Mash Commerce Cloud™:
Campaign Tracking with UTM Parameters
Use UTM parameters to monitor where your traffic comes from and how campaigns perform. Standard parameters include:
utm_source(e.g., facebook, google, newsletter)utm_medium(e.g., cpc, social, email)utm_campaign(e.g., product_launch, holiday_sale)utm_term(for paid search keywords)utm_content(to differentiate ads or content)
Stick to consistent naming conventions, only use necessary parameters, and document your taxonomy for clear analytics.
Coupons & Promotions
Easily create and manage coupons to attract new customers or reward loyal ones.
Coupons can be created in your dashboard or requested via email to [email protected].
Set coupon codes, discounts, expiration dates, and usage limits.
Redeemed coupons are automatically tracked and deducted from your payouts for transparent accounting.
Best practices: use simple codes, set clear end dates, limit redemptions, and promote your offers widely.
QR Codes for Engagement & Tracking
Generate QR codes with custom URLs and UTM parameters to drive traffic and track campaign success.
Place QR codes on bottle labels, tasting room materials, event signage, and marketing content.
Always pair QR codes with a clear call-to-action (e.g., “Scan to Buy Again!”).
Test your QR codes before use and monitor performance in your analytics.
Train your team to encourage scanning and explain the benefits to customers.
These tools help you connect with customers, measure campaign effectiveness, and optimize your marketing strategies for better results.
For help setting up campaigns, coupons, or QR codes, contact our Customer Success team at [email protected].