The sales expense report tab in Mash Commerce Cloud™ provides an accessible and comprehensive overview of the costs associated with the store policies selected by your distillery, such as free shipping and redeemed coupons. This report is intended to assist distilleries in understanding the financial impacts of these promotional strategies on their overall earnings, making it a valuable resource for your business.
Purpose of the sales expense report
This report enables distilleries to:
Track the financial impact of discounts and incentives provided to customers.
Assess the cost-effectiveness of promotional strategies, such as offering free shipping or coupon codes.
Understand how these expenses contribute to total deductions from gross revenue.
Key metrics in the report
Order ID
Definition: The unique identifier for each fulfilled order.
Use case: Links expenses directly to specific orders for detailed tracking.
Date of sale
Definition: The date when the customer placed the order.
Use case: Helps align expenses with sales trends and promotional periods.
Store
Definition: The name of the store where the order was placed.
Use case: Identifies which store is associated with the expenses, useful for tracking store-specific promotions.
Fulfillment date
Definition: The date when the order was fulfilled and shipped to the customer.
Use case: Ensures that expenses are tied to fulfilled orders, not just placed orders.
Discount total
Definition: The total value of discounts applied to the order (e.g., coupon redemptions).
Use case: Tracks the financial impact of promotional discounts on your revenue.
Shipping
Definition: The cost of free shipping offered as part of store policies.
Use case: Monitors how free shipping expenses affect your bottom line.
Total expenses
Definition: The sum of all sales expenses for each order, including discounts and free shipping.
Use case: Provides a comprehensive view of how much is deducted from your payouts due to incentives.
Example walkthrough of the data
Order ID | Date of Sale | Discount Total | Store | Fulfillment Date | Discount | Shipping | Total Expenses |
MASH-5DMI9UPBP1NQ | 2024-11-25T16:48:01Z | $11.40 | mystore | 2024-11-27T15:31:11.236608Z | $11.40 | $0.00 | $11.40 |
MASH-1SXWDJU8VLYK | 2024-11-21T23:49:46Z | $0.00 | mystore | 2024-11-25T14:39:17.690301Z | $0.00 | $19.99 | $19.99 |
MASH-5P4A2SNF7NRN | 2024-09-06T22:25:52Z | $87.50 | mystore | 2024-11-20T17:53:39.561834Z | $87.50 | $19.99 | $107.49 |
Aggregated example
Metric | Value |
Total Discount | $4,504.07 |
Total Shipping | $1,699.15 |
Total Expenses | $6,203.22 |
FAQs
What does total expenses represent?
Total expenses is the combined cost of discounts and free shipping for an order, deducted from your gross revenue.
Why is this report important?
It helps you evaluate the financial impact of your promotional strategies and adjust them to maximize profitability.
Can I track expenses by store?
Yes, the Store column allows you to analyze expenses specific to individual stores.
The sales expense report is a crucial tool for distilleries to assess the effectiveness of promotional strategies, manage costs, and maximize profitability. By regularly reviewing this tab, you can make informed decisions about which incentives deliver the best return on investment.
For questions or assistance, contact [email protected].