Customer segmentation helps you understand who your customers are and how to engage them more effectively. The Custom Audience tool lets you group customers by shared characteristics so you can make better decisions about targeting and campaigns.
This page is designed for analysis and planning—it does not send messages.
What a Custom Audience is
A Custom Audience is a group of customers who match the filters you apply. These attributes can include:
Age range
Household income
Home ownership
Education or occupation
Net worth
Presence of children
Gender
Recent activity or date ranges
As you adjust filters, the audience updates instantly so you can see how many customers qualify and who is included.
How to use this page
1. Set a time range
Choose a time range to define which customers are eligible based on their activity during that period. This is often used for reviewing recent buyers, seasonal behavior, or campaign windows.
2. Apply filters
Use the demographic and household filters to narrow the audience. You can use a single filter or stack multiple filters to refine the group.
3. Review the audience
On the right side of the page, you’ll see the total audience size and a list of customer email addresses. This helps confirm that the audience matches what you intended to build.
What this tool is used for
Custom Audiences are typically used to:
Plan email or SMS segments
Inform paid media targeting
Shape promotions and offers
Analyze how different customer groups respond to products or campaigns
Think of this tool as a planning step before you execute any outreach.
Exporting an audience
If you need your audience exported for use in an email platform or ad tool, contact Partner Success using the help desk widget. We’ll generate the file for you.
What this tool does not do
It does not send messages
It does not automatically sync to ad platforms
It does not modify customer data
You choose how and where to use each audience.
Best practices
Start broad, then narrow
Avoid over-segmenting into very small audiences
Revisit segments regularly as your customer base changes
Need help?
Use the help desk widget if you need guidance choosing filters, interpreting results, or exporting an audience.
When used thoughtfully, segmentation leads to clearer messaging, stronger campaigns, and more efficient DTC growth.